Print - Planning my Article

Planning my article

For my article I am going to be doing a mixture of two introductions, I will be mixing together the description type introduction and the interview introduction.

I will set up my description section by just going through the basis of the band, where and how it started etc. Then I will lead onto an interview going into these things in a lot more detail.

Primary Audience Research

I conducted some primary audience research in order to:
Find out what appeals to my Target Audience
To discover any flaws or potential improvements that could be made
To identify and gaps in the target audience and make stylistic changes to my product in order to increase profit.

Videos of suggested improvements.

My questions asked:

1) What is the first thing that draws your attention?

2) What would you change about the layout?

3) Is the font of the mast head to your liking?

4) What do you like about this Front Cover

5) Is it apparent what genre of music is presented?

6) What does this magazine do well?

Answers:

1) The questions have drawn answers such as, the picture is big, the eye contact draws your attention to the main picture straight away. Also, the mast head was also a popular choice for the thing that drew your attention. 

2) From all of the people that answered my questions, they have said that they would not change the layout of any of the front covers, due to the fact that is differs from all of the other magazine covers.

3) With all of the replies from this question it is quite apparant that the people liked the mast head in this front cover, they said it stands out brilliantly and links with the main image very well.
4)With all of the replies from this question it is quite apparant that the people who answered did find the front cover to their liking, they especially liked the kerrang front cover with the band A Day To Remember on the front, the fact that the picture is reaching out to you and overlapping the title of the magazine appealed to everyone.
5) Three people said that the genre was apparent, however one person did say that they though it was a punk genre for the kerrang front cover. It was in fact a heavy metal genre with the band A Day to Remember on the cover. So the three people who did say that it is a heavy metal genre.

Research into similar products

Research into similar products on Prezi

Image analysis and proposition

 Here we have a picture of Metallica, the first thing that has drawn my attention is the eye line of all of the band members. We can see that the lead singer is on the right, his eye line is in the top third, although the rule of seeing everyone left to right, he  is also placed closest to the camera. Everyone is the picture is looking in the distance, wearing sunglasses so it gives a sort of mystery to whether or not we can see if they are looking at us. Meanwhile everyone else is in the middle of the screen, so it looks like they were positioned for the most important member of the band closest to the screen.

Jimi Hendrix - Here we can see his eye line is in the top third, however he is smiling. So he gives off the impression that he is not trying to come off as powerful in this photo. Also, he is not central in the frame, his body is not even facing the camera. He is merely enjoying his guitar as we can see from his body language and facial expressions.

Peer Assessments on Flat Plan

Today we peer assessed each others print products.
Here are some improvements for my product:
Add more colours to create a less dull effect, I am thinking of adding some Red and maybe some Blue, however I do not want this to appear like I am aiming at a different type of target audience.
Another improvement suggested was to increase the size of the picture on the DPS, i am thinking of overlapping the image with the text, so the image will almost be a whole page.

Research into institutions that distribute similar products

Research into institutions that distribute similar products

http://www.mediauk.com/owners/88/bauer-media - 19th January 2012 - Here I have provided a list to all of the magazines that are owned by Bauer Media, and associated with Kerrang.

http://www.bauermedia.co.uk/ - 19th January 2012 - Here is the owner top all of the magazines.

Bauer Media own over 10 different magazines, both mainstream and niche; here are some examples of their magazines:

Kerrang

Q

FHM

Empire

Zoo

Birdwatching(Niche)

Improve your coarse fishing (Niche)

Spirit and Destiny(Niche)

Q1) Identify any other music magazines they publish. Explain why one distributor would publish more than one music magazine.

a) Distributers have the mentality that if you sell a bigger variety than one music magazine, you will gain a much larger audience, each liking different genres of music, and maybe some who will like a lot of types of music.

Q2) Why might this company be interested in adding your magazine to their list of titles? They wouldn't want another magazine that targets similar content at the same audience as one of their existing titles. So, is your magazine sufficiently different from the music magazines published by this distributor? In what ways?

a) This company may take interest into my magazine for the sole reason that it is different than everyone elses, however attracting a large number of different audiences. Mine would gather many different genres of magazines, but not in a way where it would appear that it has all been clamped together, it will all fit and coincide with every other type of music. Bringing everyone together.

Media Coursework

 For this task i have chosen the print option rather than the short two minute films option.