Thursday 19 January 2012

Research into institutions that distribute similar products

Research into institutions that distribute similar products


http://www.mediauk.com/owners/88/bauer-media - 19th January 2012 - Here I have provided a list to all of the magazines that are owned by Bauer Media, and associated with Kerrang.

http://www.bauermedia.co.uk/ - 19th January 2012 - Here is the owner top all of the magazines.

Bauer Media own over 10 different magazines, both mainstream and niche; here are some examples of their magazines:
Kerrang
Q
FHM
Empire
Zoo
Birdwatching(Niche)
Improve your coarse fishing (Niche)
Spirit and Destiny(Niche)

Q1) Identify any other music magazines they publish. Explain why one distributor would publish more than one music magazine.
a) Distributers have the mentality that if you sell a bigger variety than one music magazine, you will gain a much larger audience, each liking different genres of music, and maybe some who will like a lot of types of music.

Q2) Why might this company be interested in adding your magazine to their list of titles? They wouldn't want another magazine that targets similar content at the same audience as one of their existing titles. So, is your magazine sufficiently different from the music magazines published by this distributor? In what ways?
a) This company may take interest into my magazine for the sole reason that it is different than everyone elses, however attracting a large number of different audiences. Mine would gather many different genres of magazines, but not in a way where it would appear that it has all been clamped together, it will all fit and coincide with every other type of music. Bringing everyone together.

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